Market research · Consumer insight · Nigeria

Decisions grounded in what Nigerians really do.

Afridence is a Nigerian market research company with its own verified participant panel. We help manufacturers, banks, telecoms and consumer brands see how people shop, spend and choose, and what would make them switch.

Speak to an expert Request a quote

A 20-minute call with a researcher, not a salesperson. We reply within 24 hours.

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Online surveys · Focus groups · In-depth interviews · In-home and store visits · WhatsApp and phone

The Afridence panel app showing a household shopping survey question, with cards for live fieldwork progress across Nigeria and a response quality check

verified panelists: [0,000]
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Trusted by teams at

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What we stand on

Four promises behind every study.

Verified people. Real answers.

Every panelist is checked and reviewed by a person before they see a study. You hear from the people you meant to reach.

Nigerian ground truth.

Open markets and supermarkets, cities and towns, English and the languages people speak at home. We go where your customers actually are.

Rigour you can audit.

Open methods, quality checks on every response, and data handled under the Nigeria Data Protection Act. Ask how any number was made and we will show you.

Insight that moves decisions.

A clear answer to the question you asked, in time to act on it. Not a data dump weeks after the moment has passed.

Solutions

Start with the question you need answered.

We design every study around a business decision, then choose the method that answers it best: survey, group, interview or audit.

See all 8 solutions

Our panel

A panel you can audit.

Many online panels cannot tell you who is really answering. Ours is built the other way round: people are verified before they are invited, and every response is checked before it counts.

1ProfiledDemographics plus shopping, money, media and technology habits, refreshed regularly.
2VerifiedAddress confirmed and every application reviewed by an Afridence researcher.
3ConsentedClear, recorded consent under the Nigeria Data Protection Act 2023.
4MatchedInvited only to studies they qualify for, so you get fewer screen-outs and cleaner samples.
5Quality-checkedSpeed, attention, consistency and duplicate checks before any response is accepted or paid.

Request the panel book See how we check every response

Panel size and make-up by zone and state, plus our quality controls. Sent within 24 hours.

Industries

Built around the categories that move Nigeria.

FMCG and food

Questions we answer

Which pack sizes are gaining as prices rise?

Why do shoppers switch brands, and to whom?

Where does my category really sell: open market, kiosk or supermarket?

Panel data we already hold

Shopping channel
Pack size
Brand switching
Category purchase
Payment method

Explore FMCG research

How we work

From brief to decision, in five clear steps.

01BriefWe start from the decision you need to make, not the questionnaire.
02DesignMethod, sample, questions, cost and timeline agreed with you in writing.
03FieldworkOnline, phone, WhatsApp or face to face, and you can follow progress live.
04QualityEvery response checked for speed, attention and consistency before it counts.
05InsightA clear story, the numbers behind it, and what to do next.

Send us your brief and get a proposal within [48 hours].

Share as much or as little as you have.

Send your brief

Insights · Quarterly

The Afridence Consumer Pulse

A quarterly read on how Nigerian households are shopping, spending and coping, drawn from our verified panel and published free. First edition [Month Year].

Four emails a year. Unsubscribe anytime.

How the Pulse works

What each edition tracks