Solutions
Start with the question you need answered.
We design every study around a business decision, then choose the method that answers it best: survey, group, interview or audit.
Consumer and shopper insights
Who buys my category, and why?
We map who your buyers are, what they need, where they shop and what tips the final choice, so you can target, position and distribute with confidence.
Methods
- Online and phone surveys
- Shop-alongs
- In-home visits
- Segmentation
What you get
- Consumer segments
- Shopper journey map
- Channel and purchase drivers
Brand health and advertising
Is my brand growing in the minds that matter?
We track how your brand is known, considered and chosen against competitors, and test whether your advertising is noticed, understood and remembered.
Methods
- Brand tracking
- Ad pre-testing
- Campaign post-testing
What you get
- Brand funnel
- Competitor comparison
- Ad effectiveness scores
Product, pack and concept testing
Will this product, pack or idea succeed?
Put new products, packs, flavours and ideas in front of real target buyers before you commit to production and media spend.
Methods
- Concept screening
- In-home product tests
- Pack and shelf tests
What you get
- Go / refine / stop recommendation
- Diagnostic feedback
- Optimised concept
Pricing and market sizing
What price will the market bear?
Find the price and pack size that protect volume and margin, and size the opportunity before you enter a market or launch a line.
Methods
- Price sensitivity studies
- Conjoint and trade-off
- Desk and field sizing
What you get
- Price-volume curves
- Pack-price ladder
- Market size estimate
Customer experience
Why do customers stay, or leave?
Measure satisfaction and loyalty across the moments that matter, and find the few fixes that will keep the most customers.
Methods
- Satisfaction and NPS surveys
- Mystery shopping
- Complaint deep-dives
What you get
- Driver analysis
- Journey pain points
- Priority fix list
Retail and distribution audits
Is my product on the shelf where it should be?
Field teams check availability, price, shelf share and visibility across supermarkets, open markets and neighbourhood kiosks.
Methods
- Retail audits
- Store census
- Price checks
What you get
- Distribution scorecard
- Price map
- Out-of-stock hotspots
Qualitative research
What is really behind the numbers?
Hear the reasons, language and emotions behind behaviour, in the languages people are most comfortable speaking.
Methods
- Focus groups
- In-depth interviews
- Ethnography
- Online communities
What you get
- Themes and verbatims
- Personas
- Hypotheses to test at scale
Panel and sample
I need the right people, fast.
Field your own survey or recruit for your own interviews using our verified panel, with every response checked before it counts.
Methods
- Online sample
- Qualitative recruitment
- Hard-to-reach audiences
What you get
- Quality-checked completes
- Recruited participants
- Field report
How we check every response
- 1Profiled. Demographics plus shopping, money, media and technology habits, refreshed regularly.
- 2Verified. Address confirmed and every application reviewed by an Afridence researcher.
- 3Consented. Clear, recorded consent under the Nigeria Data Protection Act 2023.
- 4Matched. Invited only to studies they qualify for, so you get fewer screen-outs and cleaner samples.
- 5Quality-checked. Speed, attention, consistency and duplicate checks before any response is accepted or paid.
Not sure which fits?
A 20-minute call with a researcher, not a salesperson. We reply within 24 hours.